Do your people live your brand?
Your customers’ experiences are created by your people; either indirectly, through product design and development; or directly, through the personal interaction and delivery of services. We can help unite your people behind a clear brand strategy to create consistent, powerful brand experiences.
Brands are made of experiences and expectations.
Whether you are a consumer products company, an equipment manufacturer or a professional service firm, people will form opinions about you based upon what they see, hear, feel and experience. We can help you build a formidable brand by delivering consistent and compelling experiences to your audience. Ask us how.
Brand is in the eye of the beholder.
You know what your brand stands for and why it matters. The critical question is, do your customers, prospects and employees share your perspective? We can help you find out, and develop effective strategies for uniting your constituents behind a clear, compelling brand. Check out a few of our case studies to see how we've helped our clients achieve brand alignment.
What’s in a brand name?
Your company name and logo are not your brand, but they are symbols that represent your brand. Ideally, they are distinctive and memorable, and effectively communicate your brand values to longtime customers and new prospects alike. We can help you determine if your trademarks are pulling their weight, and what to do if they’re not.
If you haven’t yet seen Facebook’s debut advertisement, “The Things that Connect Us”, you’re in for…well, something. And if you have seen it… »
Rod’s pick: Pepsi’s “Madonna, Like a Prayer” Bruce C.‘s pick: E-Trade “He’s Got Money Coming Out the Wazoo” Dianna’s pick: Budweiser “Clydesdale Team”… »