Over the Moon
The Mattress Company recognized the need to revamp its current advertisements and marketing strategy following the success of record-breaking mattress sales in 2020. They sought to maintain sales momentum and stand out in a competitive market. The challenge was to develop a creative concept that would capture viewers' attention, align with The Mattress Company's core elements, and create timeless content that leaves a lasting impact.
Cappelli Miles, collaborated with The Mattress Company to develop a holistic marketing campaign centered around the core elements of the brand: the moon logo and the slogan "We'll put you over the moon." The innovative concept involved placing The Mattress Company literally on the moon*, offering a unique spin on the slogan and logo. This approach aimed to captivate viewers and create a memorable experience.
The campaign, named "Over the Moon," featured 16 engaging and visually striking spots that showcased individuals with their mattresses on the moon. The spots were shared across various mediums, including television, digital platforms, and social media. This widespread exposure ensured maximum reach and brand visibility.
Capabilities:
Creative Concept
Campaign Strategy
Visual Direction
Casting
Graphic Design
Videography
Audio Production
Video Production
Animation
3D
Color Grading
Digital
Media Planning & Implementation
Mattresses on the Moon
A variety of scenes for this campaign were filmed in front of a green screen by our production team. Our team then took these scenes in combination with 3D modeling, lighting, and color grading done in-house, to bring these mattresses to the moon.
Print Ads
The Over the Moon campaign helped elevate The Mattress Company brand and resulted in increased brand awareness and recognition. By utilizing the Over the Moon campaign visual across various platforms we were able to create a cohesive campaign that made The Mattress Company stand out from competition.
