Through branding, we shape a company's identity, by crafting a distinct narrative and personality that sets businesses apart. Our expertise in understanding value proposition, audience, and competition enables us to create brands that evoke emotions, build trust, and establish a memorable brand identity.
Branding Solutions:
Brand Identity
Strategy
Logo Design
Style Guide
Packaging Design
Photography
Brand Identity
A brand name can say a lot about a business or organization from evoking emotions, establishing brand recognition, and communicating the product, service, or company. We help clients discover their business name, tagline, and style. We use a holistic approach to aligning your goals, key messages, and aspirations when developing these assets.
Here at Cappelli Miles, we don't just help brands find their identity, we help write the narrative. We understand that every name holds a story, and we're here to help uncover yours.
Brand Strategy
A brand strategy holds significance at every phase of your brand’s development. The strategy includes the process of conveying an identity, its values and mission, and how it resonates with the intended target audience. All whilst aiming to achieve growing business goals and objectives.
Logo Design
Your logo is not just a visual mark; it's the face of your brand. Through research, conceptualization, and collaboration we bring your brand's visual story to life. As strong believers of "less is more" and "let the power of visualization convey the message" we craft logos that are clean, impactful, and compelling.
Style Guide
Style guides are essential tools for ensuring consistency and coherence in various aspects of design, branding, and communication within an organization or across different media platforms. A lot goes into developing a style guide, we ensure our style guides accurately capture your brand from all angles.
Packaging Design
Packaging design is more than just a visual presentation; it's the art of crafting an impactful and memorable first impression. It's the fusion of form and function, where aesthetics meet functionality to not only safeguard a product but also elevate its identity, tell its story, and inspire a lasting connection with the consumer.
Photography
Editorial Content Photography: Editorial content photography focuses on creating visually compelling images that accompany articles, stories, or reports in magazines, newspapers, and online publications, enhancing the storytelling aspect.
Product and Packaging Photography: Product and packaging photography is aimed at showcasing products with precision, highlighting their features, and ensuring they appear attractive and accurate in promotional materials and e-commerce listings.
Lifestyle Photography: Lifestyle photography captures everyday moments, often featuring people in relatable settings, with the goal of conveying a particular lifestyle or mood, making it popular for brand campaigns and social media marketing.
Drone Aerial Perspective Photography: Drone photography offers a bird's-eye view of landscapes, urban areas, and other subjects. This elevated perspective allows us to capture stunning views, architecture, natural environments, and events from angles that were previously unattainable.