Unlocking Brand Identity: Crafting Names, Taglines, Style Guides and an Identity for Your Vision
A brand name can say a lot about a business or organization from evoking emotions, establishing brand recognition, and communicating the product, service, or company. We help clients discover their business name, tagline, and any products or services their brand offers. We use a holistic approach to aligning your goals, key messages, and aspirations when developing these assets. It is essential to us that your brand’s name describes the brand fully.
Here at Cappelli Miles, we don't just help brands find their names, we help write the narrative. We understand that every name holds a story, and we're here to help uncover yours.
Understanding your goals: Our journey begins with understanding your aspirations at the core. In this phase, our focus is on exploring the motivation behind the business and uncovering the key elements that define it. Here we also establish precise naming parameters for assessing names.
Naming deep dive: Next we present a variety of names that explore your brand’s core attributes. These names aren't just words; they are invitations to a conversation. We share them with your vital voices, sparking dialogues and allowing time to imagine the brand with each name.
Research and legal stuff: Next, we ensure that the final list of names is not already trademarked, and that website domains and social media handles are available.
Bringing your name to life: Finally we present the list of potential names to you, with detailed information including domain registration and trademark fees. Then your brand name is born!
We view graphic design as the cornerstone of successful brand communication and marketing strategies. With the power to visually convey messages, establish strong brand identities, and create compelling marketing materials, graphic design serves as the bridge between our clients and their target audiences. Through a blend of creativity, professionalism, and strategic thinking, our graphic design team crafts visual experiences that not only captivate attention but also build credibility, trust, and lasting emotional connections. We understand that in today's competitive landscape, graphic design is not just about aesthetics; it's about effective storytelling, brand differentiation, and achieving tangible business results.
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Example style guide work.
A lot goes into developing a style guide, we ensure our style guides accurately capture your brand from all angles. Style guides are essential tools for ensuring consistency and coherence in various aspects of design, branding, and communication within an organization or across different media platforms.
We have worked with a variety of clients to create style guides. Our work follows a collaborative approach to developing a set of guidelines that are authentic and inspiring.
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