Cappelli Miles Commentary http://www.cappellimiles.com/commentary Thu, 23 May 2013 12:35:00 -0700 en-us http://blogs.law.harvard.edu/tech/rss Copyright 2013 Indian Head Casino's New Look is No Gamble http://www.cappellimiles.com/commentary/2013/05/23/indian-head-casinos-new-look-is-no-gamble http://www.cappellimiles.com/commentary/2013/05/23/indian-head-casinos-new-look-is-no-gamble When Indian Head Casino moved onto Highway 26 from the premises of Kah-Nee-Ta Resort & Spa, they knew they’d be stepping into the spotlight.

]]> The Blundering Brilliance of Facebook's New Ad Campaign http://www.cappellimiles.com/commentary/2012/11/21/the-blundering-brilliance-of-facebooks-new-ad-campaign http://www.cappellimiles.com/commentary/2012/11/21/the-blundering-brilliance-of-facebooks-new-ad-campaign If you haven’t yet seen Facebook’s debut advertisement, “The Things that Connect Us”, you’re in for…well, something. And if you have seen it…

]]> Our Favorite Super Bowls Ads of All Time http://www.cappellimiles.com/commentary/2012/02/05/our-favorite-super-bowls-of-all-time http://www.cappellimiles.com/commentary/2012/02/05/our-favorite-super-bowls-of-all-time Rod’s pick: Pepsi’s “Madonna, Like a Prayer” 

Bruce C.‘s pick: E-Trade “He’s Got Money Coming Out the Wazoo”

Dianna’s pick: Budweiser “Clydesdale Team”

Mickey’s pick: EDS “Cat Herding”

Bruce E. & Blaine’s pick: Apple “1984”

Tammy’s pick: Volkswagen “The Force”

Darcey’s pick: Budweiser “Frogs”

Nathan’s pick: Chrysler “Born of Fire”

Jamie’s pick: Budweiser “Wazzup” 

Alma’s pick: Monster.com “When I Grow Up” 

]]> Reflections from the desk of our Media Director http://www.cappellimiles.com/commentary/2012/01/10/reflections-from-the-desk-of-a-media-director http://www.cappellimiles.com/commentary/2012/01/10/reflections-from-the-desk-of-a-media-director Sticking with anything that long—a hobby, an exercise program, a partner, etc—is rare these days.  It seems like everybody is quick to cut-and-run at the first sign of challenge.  And I know a lot of people in the business try to leap-frog from company to company in search of the ever elusive “something better.”

]]> Cappelli Miles Again Selected by Oregon Forest Resources Institute http://www.cappellimiles.com/commentary/2011/12/28/cappelli-miles-again-selected-by-oregon-forest-resources-institute- http://www.cappellimiles.com/commentary/2011/12/28/cappelli-miles-again-selected-by-oregon-forest-resources-institute- Cappelli Miles has been chosen by the Oregon Forest Resources Institute (OFRI) to create a new series of educational advertising.

]]> Label Me a Victim http://www.cappellimiles.com/commentary/2011/12/20/label-me-a-victim http://www.cappellimiles.com/commentary/2011/12/20/label-me-a-victim So, after great soul-searching and in the spirit of holding somebody accountable for such mindless, wanton brand allegiance, I have identified the culprit…

]]> Small Businesses Can Bake Big Brands - Beaverton Bakery’s Brand On The Rise http://www.cappellimiles.com/commentary/2011/12/06/small-businesses-can-bake-big-brands-beaverton-bakerys-brand-on-the-rise http://www.cappellimiles.com/commentary/2011/12/06/small-businesses-can-bake-big-brands-beaverton-bakerys-brand-on-the-rise When advertisers talk about strong brands, they almost always default into the familiar fables of Starbucks, Apple, or Harley Davidson.  But those stories often ring hollow to the businesses who don’t play in the Fortune 500.

Beaverton Bakery is evidence the same important branding values that work for Starbucks works for them. 

]]> Empower your social media community with tools to promote your brand http://www.cappellimiles.com/commentary/2011/11/02/empower-your-social-media-community-with-tools-to-promote-your-brand http://www.cappellimiles.com/commentary/2011/11/02/empower-your-social-media-community-with-tools-to-promote-your-brand Fans, advocates, brand champions, cheerleaders, whatever term you use to describe them, your die-hard supporters are the building blocks of your social media community.

]]> Stars are even BIGGER in the Country http://www.cappellimiles.com/commentary/2011/10/25/stars-are-even-bigger-in-the-country http://www.cappellimiles.com/commentary/2011/10/25/stars-are-even-bigger-in-the-country If you missed Bi-Mart’s Willamette Country Music Festival this year, you’re in luck. We have a recap and big announcements for the 2012 program.

]]> Drive Less. Connect saves you money, saves the world. http://www.cappellimiles.com/commentary/2011/09/21/drive-less.-connect-saves-you-money-saves-the-world http://www.cappellimiles.com/commentary/2011/09/21/drive-less.-connect-saves-you-money-saves-the-world Cappelli Miles has developed a new logo and mark for the launch of Drive Less Connect, the online ride-share tool for Drive Less Save More.

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