Bruce
Cappelli

So, after great soul-searching and in the spirit of holding somebody accountable for such mindless, wanton brand allegiance, I have identified the culprit…

MURPHY’S THIRD COROLLARY
  If there is a possibility of several things
  going wrong, the one that will cause the most
  damage will be the one to go wrong.

I was reminded of the wisdom of Murphy late last week, when the perfect storm of last minute business travel, family illness, and holiday commitments was capped off by a flat tire.

I haven’t seen TS in over three years, and haven’t worked with her since she retired in 2006.  But our friendship endures.  It came about through our close working relationship over a ten to twelve year period; we fought a lot wars together and always had each other’s back. 

Brands sometimes break. More often, they simply don’t live up to their full potential.  Scott Bedbury, legendary brandmaster from Nike, and later, from Starbucks, gives relevant and practical perspective and advice for approaching nine common broken-brand scenarios.

In the video game industry, managing a brand is a bit like living the game. The stakes are high, the competition is brutal, and missteps or poor reflexes are often fatal. Brand loyalty can be both fierce and fleeting- with constant new developments of technology and culture vying for the player’s attention, this year’s phenomenon may be long forgotten next year. The ability to anticipate what’s around the corner and adapt to threats and opportunities are key to survival.