Don brings to your project more than twenty years of brand management experience, including several years as the head of his own marketing consulting firm. Don started his career in market research, and has been leading print, broadcast, environmental and online marketing communications initiatives for the past fifteen years. Don graduated from Valparaiso University with a degree in Business Administration/ Marketing.
Enter the Beetle. The weird little car from the country that started World War 2. The engine was in the back, it had no horsepower, and it was small, inexpensive and fuel-efficient. It was essentially the opposite of American cars and mainstream consumer values. And DDB’s challenge was to develop demand with a very limited ad budget.
Oregon City, OR – Oregonians are invited to a sneak peak of Oregon’s latest BottleDrop Redemption Center Thursday, December 30, from 10:00 am to 3:00 pm.
If your company ceased to exist tomorrow, how would your customers feel? Would they simply face the inconvenience of finding another source for the product or service you provide, or is there something unique and valuable about your brand that cannot be easily replaced?
