Enter the Beetle. The weird little car from the country that started World War 2. The engine was in the back, it had no horsepower, and it was small, inexpensive and fuel-efficient. It was essentially the opposite of American cars and mainstream consumer values. And DDB’s challenge was to develop demand with a very limited ad budget.
Oregon City, OR – Oregonians are invited to a sneak peak of Oregon’s latest BottleDrop Redemption Center Thursday, December 30, from 10:00 am to 3:00 pm.
If your company ceased to exist tomorrow, how would your customers feel? Would they simply face the inconvenience of finding another source for the product or service you provide, or is there something unique and valuable about your brand that cannot be easily replaced?