If you haven’t yet seen Facebook’s debut advertisement, “The Things that Connect Us”, you’re in for…well, something. And if you have seen it…
Rod’s pick: Pepsi’s “Madonna, Like a Prayer”
Bruce C.‘s pick: E-Trade “He’s Got Money Coming Out the Wazoo”
Dianna’s pick: Budweiser “Clydesdale Team”
Mickey’s pick: EDS “Cat Herding”
Bruce E. & Blaine’s pick: Apple “1984”
Tammy’s pick: Volkswagen “The Force”
Darcey’s pick: Budweiser “Frogs”
Nathan’s pick: Chrysler “Born of Fire”
Jamie’s pick: Budweiser “Wazzup”
Alma’s pick: Monster.com “When I Grow Up”
Sticking with anything that long—a hobby, an exercise program, a partner, etc—is rare these days. It seems like everybody is quick to cut-and-run at the first sign of challenge. And I know a lot of people in the business try to leap-frog from company to company in search of the ever elusive “something better.”
Cappelli Miles has been chosen by the Oregon Forest Resources Institute (OFRI) to create a new series of educational advertising.
So, after great soul-searching and in the spirit of holding somebody accountable for such mindless, wanton brand allegiance, I have identified the culprit…
When advertisers talk about strong brands, they almost always default into the familiar fables of Starbucks, Apple, or Harley Davidson. But those stories often ring hollow to the businesses who don’t play in the Fortune 500.
Beaverton Bakery is evidence the same important branding values that work for Starbucks works for them.
Fans, advocates, brand champions, cheerleaders, whatever term you use to describe them, your die-hard supporters are the building blocks of your social media community.
If you missed Bi-Mart’s Willamette Country Music Festival this year, you’re in luck. We have a recap and big announcements for the 2012 program.
Cappelli Miles has developed a new logo and mark for the launch of Drive Less Connect, the online ride-share tool for Drive Less Save More.
From the ads we love for great concepts and brilliant execution to ads that we were divided on, narrowing the list was not an easy task. We’ll share more but here are a few that stood out.