Central Willamette Community Credit Union
When we first met with Central Willamette, they weren’t sure what sort of help they needed. But they did know their brand was being washed out in a crowded and cluttered marketplace.
Our experience working with professional business service firms made us a perfect fit for rebranding the credit union. We helped them to define the core values and characteristics of their brand, and identify competitive opportunities within their marketplace.
“Initially, I didn’t understand the difference between advertising and branding. But the branding process pushed us to finding our core truths, and it has made all the difference. We always sensed – but never really knew for sure – that treating our customers and members like friends was something we should put into our communications. That’s what branding helped us do – without looking hokey.”— Elaine Eastman, President/CEO, Central Willamette Community Credit Union